البيزنس وكيف يخطط لينجح

🗣️ Starting a New Business
(1)
Around the world, people start millions of new businesses every year and most of them fail in the first year. Lack of proper planning is a common reason for this problem. The fact is, many people simply don't make or follow a good plan, one that takes risks into account, when they start their business. Starting a new business always involves taking risks, but some risks can be avoided. A good business plan shows you—and your possible financial backers—that you have thought carefully about potential problems you might face and that you have ways to solve them.

(2)
Here are some crucial questions a business plan should answer. Start with these, as they are essential to your success. Is there a market for your product? How big is that market? Are people willing to pay a reasonable price for your product? How big an investment will you need to make to start? What will your operating expenses (rent, raw materials, labor, taxes, utilities, etc.) be? How might they change? Why will customers choose you over your competitors? Do you have a marketing plan?

(3)
Next you must ask yourself if the answers you gave to these questions are based on valid research and facts, or—as is more usual—are they just guesses and wishful thinking? Guesses are dangerous, but even the best research can be wrong. Things change quickly in the business world. Do you have a "plan B" for unexpected problems? For example, if you need to lower your prices to get more business, will you still be able to make a profit? If sales are lower than you expect, do you have enough money set aside to advertise?

(4)
If you can't give a good answer to one or more of these questions, your new business can quickly be in big trouble. So anyone who is thinking about starting a new business should create a good business plan. It is the best way to avoid unnecessary problems.

📝 Questions

1. According to Paragraph (1), what does a good business plan do?
   A. focuses on problems
   B. removes failures
   C. reduces finances
   ✅ D. considers risks

2. The word risks in Paragraph (1) is closest in meaning to........
   A. decisions
   ✅ B. dangers
   C. choices
   D. loans

3. The word crucial in Paragraph (2) is closest in meaning to........
   A. fair
   B. difficult
   ✅ C. important
   D. complicated

4. According to Paragraph (3), what should the owner of a new business do?
   ✅ A. keep some money for emergencies
   B. have a big advertising budget
   C. hire someone to do research
   D. increase prices a lot

5. The pronoun they in Paragraph (3) refers to........
   A. questions
   ✅ B. answers
   C. projects
   D. facts

6. The author’s main purpose in the passage is to........
   A. make money
   B. ask questions
   C. predict success
   ✅ D. give information